Trigon LLC

CEO: Arun Chawla

Tags: Channel Middle East Power ListTrigon ComputersUnited Arab Emirates
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Trigon LLC CEO: Arun Chawla
By  Ashford Published  June 27, 2011

Contact: +971 4 393 6247
Website: www.trigononline.com
Headcount: 65
Active Accounts: 325
Regional Offices: Bahrain, UAE
Key Brands: Samsung, LG, Xerox, ViewSonic, D-Link, Creative, BenQ, Elo Touch, Power Products, Ergotron, Packard Bell & PenPower
Ownership: Al Ghurair Investments (private).
2009 sales: $125m
2010 sales: $144m

Do you think distribution has recovered from recent economic upheaval?

We all expect, and want 2011 to be a better year than 2009 and 2010. If we continue to understand the basics of distribution and work together we can overcome external market factors to a certain extent.

What were the company’s main milestones in 2010?

Trigon has focused on remaining loyal to our partners and building relationships to better understand business requirements, and have concentrated on profitability, better cash flow and receivable management, and focusing on profitable, value product lines.

What are your strategic plans for the rest of 2011?

High quality support and services are vital to differentiate from competitors and that is where Trigon has continued to capitalize. We will also focus on profitability and improving gross margins and we will look to invest where we see quality business opportunities for the company.

Verdict

Trigon has continued on a policy of financial prudence and good management, as shown by its early adoption of ISO 9001:2000. The company has also focused on strong relationships across four pillars of channel, retail, corporate and export business, and continues to do good business in peripherals and electronics.

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