Golden Systems Middle East FZCO

COO: Ehsan Hashemi

Tags: Channel Middle East Power ListGolden Systems Middle EastUnited Arab Emirates
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Golden Systems Middle East FZCO COO: Ehsan Hashemi
By  Ashford Published  June 27, 2011

Contact: +971 4 886 3300
Website: www.gse.ae
Headcount: 120
Active Accounts: 600
Regional Offices: UAE
Key Brands: AMD, Gigabyte, nVidia, Kaspersky, Kingmax, Logitech, Creative
Ownership: Privately owned by a group of Middle East investors
2010 sales: $121m
2009 sales: $109m

Do you think distribution has recovered from recent economic upheaval?

We believe that the term ‘recovering’ would be a more apt term than ‘recovered’ and that that the bleakest days for the market have already passed.

What were the company’s main milestones in 2010?

Last year was a year of relationship building. We spent a substantial amount of time over the last year strengthening our relationships with our existing vendors and signing new partnership agreements with globally renowned brands.

What are your strategic plans for the rest of 2011?

We intend to continue on the path that has proven successful for us over the last fifteen years. We will continue to increase our product range and our market share in the region, and to streamline our internal processes and channel distribution model to maximize efficiency.

Verdict

Golden System’s solid portfolio of vendors, and focus on the core distribution business appears to have helped the company in maintaining solid growth throughout 2010. Golden has delivered strong support for its vendors, including dedicated RMA from its Jebel Ali facility, along with reach into wider markets to stay ahead.

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