Internet domain name revolution is coming

ICANN approves additions of new generic Top-Level Domains

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Internet domain name revolution is coming The internet is set for a domain name revolution as ICANN approves plan to add more generic Top-Level Domains.
By  Georgina Enzer Published  June 20, 2011

A plan to make one of the biggest changes yet to the internet's domain name system has been approved by ICANN's Board of Directors.

The Board has approved a plan to increase the number of internet address endings or generic Top-Level Domains (gTLDs) from the current 22, which includes such familiar domains as .com, .org and .net.

Domain names could now end with virtually any word in any language, which will allow brands and businesses to market and advertise themselves in new ways.

"ICANN has opened the internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind," said Rod Beckstrom, president and CEO of ICANN.

Every business with an online presence could be affected by the new system, which will change the way people find information on the internet.

"Today's decision will usher in a new internet age," said Peter Dengate Thrush, chairman of ICANN's Board of Directors. "We have provided a platform for the next generation of creativity and inspiration."

The decision to go ahead with the gTLD plan comes after years of discussion and debate within the internet community, and efforts have been made to ensure that the safety and security of the internet is maintained, despite the changes.

ICANN will shortly launch a global communications programme to announce the gTLD name changes and elaborate on the process necessary to apply for a top gTLD name.

New gTLD applications will begin to be accepted on 12th January 2012.

The decision to go ahead with the new gTLD programme was announced at the 41st ICANN public meeting being held in Singapore.

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