Seagate signs Redington for ME distribution

Redington adds Seagate external drives and NAS to its product mix

Tags: Redington GulfSeagate Technology
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Seagate signs Redington for ME distribution Seagate sees growing demand for storage, says Socratous (ITP Images)
By  Mark Sutton Published  June 19, 2011

Seagate has appointed Redington Gulf as an authorised distributor for the region.

Redington will carry Seagate's GoFlex and Expansion ranges of external hard drives, and its BlackArmor network attached storage, which are targeted at the retail and SMB sector respectively.

The Middle East market for hard drives is worth around $380m per year, with retail products accounting for a quarter of total sales.

Redington is already a distribution partner for Western Digital, the market leader in hard drives by shipment.

Sofocles Socratous, Seagate's sales director for the Middle East, said: "Teaming up with a distributor as well-entrenched as Redington Gulf is a strategic move in this high growth market. Redington's strong business relationships, its in-country infrastructure and its impressive network of offices and warehouses will help strengthen our reach within the Middle East. The continued growth in demand for digital storage by consumers and businesses, presents a significant window of opportunity for us. This partnership is a great fit given Redington's experience of successfully working with global technology brands."

Ashish Bharti, senior vice president, IT Volume ME Business, Redington Gulf, added: "Partnering with Seagate provides us with a great opportunity to reinforce our commitment to our customers by bringing them world-class storage products. Seagate has a strong local sales and marketing team on the ground in the Middle East, and we look forward to working with them. Seagate's range of retail products covers the spectrum of users' needs whether they are in the home, on the move or at work."

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