Sega opens new development studio

The studio will be Sega's third in the UK and is being created to focus production resources on next generation platforms

Tags: PlayStation PortableSega (www.sega.com/)
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Sega opens new development studio Sega has opened up a new development studio in the West Midlands
By  Clayton Vallabhan Published  June 19, 2011

Sega Europe is creating a new product development team that will be based in a new studio in the West Midlands, in the United Kingdom.

The studio will be Sega's third in the UK and is being created to focus production resources on next generation platforms.

"I am genuinely excited about the prospect of opening another studio at Sega, particularly one co-located with our Technology Group," explained Gary Dunn, Senior Vice President of Production. He went on further to say, "We have seen some great and truly innovative prototypes coming out of the designers, artists and tech staff that form our Technology Group, and we fully intend to keep innovation at the heart of the new studio by keeping close links with the Technology Group who will ensure that this happens."

The studio already has a PlayStation Vita project under development. The project is a new IP and one that, according to Sega, doesn't fit into any particular genre. Whilst experimenting with PS Vita via a tech demo, the content that the developers came up with proved to be so good that Sega decided to make it an actual game.

"It blew us away, it really did," said Dunn. "It's a brand new IP. It's certainly not a racing game. What I can say is that you will be doing things in this game where you will be able to say, Well, I've not done that before in a video game.'' 

The studio will be headed by Chris Southall who has more than 16 years experience in design and production at Triple A games. Sega is currently taking applications for different positions at its new base.

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