Lenovo unleashes the ThinkPad X1
Lenovo launched the ThinkPad X1 alongside its new 'For Those Who Do' brand campaign at the Dubai Autodrome
Lenovo has launched what it says is its ‘thinnest business laptop ever' in the ThinkPad X1. Lenovo says the machine is designed to serve business users who demand the best in performance, mobility and entertainment.
The ThinkPad X1 is said to meet ‘military specifications' while being setup to provide ‘rock solid performance in any environment'. Lenovo says the X1 will compete against other ultra-portables such as Apple's popular MacBook Air.
Jack Lee, Lenovo Vice President and General Manager Middle East and Africa said, "Lenovo has a long heritage of leading the industry with ThinkPads that provide reliability and a great user experience. With the ThinkPad X1 laptop, high performance is built into our thinnest ultraportable which is further complemented by strong multimedia functionality and excellent power management. We have created a Do machine that incorporates features we believe make a real difference for business users, putting it in a class of its own."
The X1 sports a 13.3-inch display screen which the company claims is made of its new ‘Corning Gorilla Glass'. This is said to give the machine extra durability, rigidity and scratch resistance. The notebook, which starts at a weight of 1.72kg (weight varies depending on system specs), also includes Lenovo's RapidCharge technology. The firm says that this enables the machine to charge to 80% in just 30 minutes. The new ultra-portable has also been built with a roll-cage and a magnesium chassis. Lenovo says that the X1 passes eight military specifications thus allowing mobile users to work anywhere with confidence.
Lenovo unveiled the machine alongside its new ‘For Those Who Do' brand campaign. The campaign comes as the company adds to its regional team in the UAE. Lenovo says it has also expanded its presence in the region with offices in Saudi Arabia and Egypt.
"The Middle East and Africa markets are strategic to Lenovo and we are committed to investing in building the very significant opportunities we believe exist in these markets," explained Lee. "Lenovo is focused on growth, on investing for growth and helping our partners drive for growth."
The new campaign is designed to strengthen the company's brand perception as it diversifies and launches a new range of products, which is said to include smartphones, smart TVs, tablets and other digital home products.
Lenovo says that it is now the world's fourth largest PC maker and that it is consistently one of the fastest-growing PC companies in the world.