Lenovo launches new brand campaign

Marketing campaign to focus on building awareness of Lenovo portfolio in MEA

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Lenovo launches new brand campaign The campaign aims to raise awareness of Lenovo's lines of smartphones, tablet devices and consumer electronics.
By  ITP.net Staff Writer Published  June 16, 2011

Lenovo is set to launch a new brand campaign, to drive awareness of its wider product portfolio in the Middle East and Africa.

The campaign, under the headline of ‘For Those Who Do', aims to increase brand perception of Lenovo as a vendor not just of PCs but of tablets, smart phones, TV and digital home products,

The campaign will predominantly target 18-25 year olds, and will focus on ‘doers', people that use technology as a tool to meet their goals.

"The Middle East and Africa markets are strategic to Lenovo and we are committed to investing in building the very significant opportunities we believe exist in these markets," said Jack Lee, Lenovo vice president and general manager Middle East. "Lenovo is focused on growth, on investing for growth and helping our partners drive for growth."

"The ‘For Those Who Do' brand campaign represents an important long-term investment to take the brand to a worldwide audience, with particular focus on consumers, especially the younger generation of decision makers (18-25 year olds) who are fuelling the explosive growth in the consumer technology market. In the Middle East, where youth makes up so much of the regional market, we see an incredible opportunity to drive further growth and success with this brand campaign," Lee added.

Lenovo has also announced that it has expanded its regional team in UAE and added new offices in Saudi Arabia and Egypt, to further expand its presence in the Middle East.

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