Federal Foods selects SAP

Foodstuff company to roll out SAP ERP to optimize business proceses

Tags: FMCG fast moving consumer goodsFederal FoodsSAPUnited Arab Emirates
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Federal Foods selects SAP FMCG companies need to respond to consumers and the need for more flexible business models, says Scott.
By  Mark Sutton Published  June 16, 2011

UAE-based Federal Foods is set to deploy SAP ERP solutions to optimize business process.

The company, a subsidiary of the Al Nowais Investments holding group, operates in foodstuff marketing, services and distribution across the GCC.

Federal Foods aims to deploy SAP solutions to improve its business processes in the areas of financial accounting, cost controlling, human resources, plant maintenance, sales and distribution, materials management and business warehousing.

The solutions are intended to help overcome typical issues in the FMCG sector, such as supply chain management and customer relationship management.

“As part of its vision for future growth, Federal Foods recognizes the need for the optimization of business. Implementing SAP ERP will be the largest information technology program that Al Nowais Investments has undertaken in any of its companies, aimed at supporting our vision of best run business practices and world-class provision of products and services,” said Adel Al Nowais, vice chairman of Al Nowais Investments and managing director of Federal Foods LLC.

“Food and beverage companies must respond to increasingly knowledgeable consumers in order to develop and deliver more innovative and creative routes to market, all the while supporting ever increased channel demands for more flexible business models,” said Kevin Scott, Head of MENA Growth Markets, SAP.

“SAP has over 30 years of consumer products experience, and offers industry leading solutions that are now standard across the entire food and beverage value chain. Our comprehensive business processes are based on proven best practices for food and beverage distribution, enabling Federal Foods to fully optimize their business based on solutions tailor made to stay ahead of the competition,” Scott added.

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