Etisalat and LG bring "smart" TV to the UAE

Etisalat's broadband services, content will be delivered through LG's Smart TVs in UAE

Tags: BroadbandEtisalat International - UAELG ElectronicsTelevisionUnited Arab Emirates
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Etisalat and LG bring Etisalat has partnered with LG to provide broadband content and services to LGs range of Smart TVs in the UAE.
By  Roger Field Published  June 15, 2011

UAE telco Etisalat and consumer electronics firm LG have formed a partnership that will see the two companies offer "smart" TV services in the UAE.

Under the agreement, Etisalat's broadband services and content will be delivered through LG's new range of Smart TVs in the UAE.

Etisalat's IPTV video on-demand service and new web-based "OnWeb" video service will be available to its fibre-connected residential customers on LG's Smart TVs.

LG has developed broadband-connected TVs that are designed to deliver Internet-based content, mostly video, from various websites, in addition to content from broadcast TV providers.

The internet connection in LG's Smart TV is supported by an embedded device which acts like a set-top-box.

Customers that subscribe to Etisalat's eLife services can access its new video-on-demand service, which is available on request.

The telco's "OnWeb" service package is available for free on the LT SmartTVs, and customer will also have the option of purchasing additional content on demand.

Etisalat's "OnWeb" service appears as a remote control-accessible menu item on the homepage of LG's Smart TVs.

K.W. Kim, president of LG Electronics Middle East and Africa region, said that the partnership highlighted the importance of cooperation in bringing technology and content together to provide users with a superior experience, while reducing the complexity and cost.

Matthew Willsher, chief marketing officer, Etisalat added that the partnership would create a "new channel" for the telco to provide broadband customers with video content and apps.

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