Rise of the Digital Native

25 – 30 year olds are largest, most influential demographic.

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By  Ashford Published  June 13, 2011

Over 16 million Internet users in Middle East North Africa (MENA), accounting for 25% of the region’s Internet population, are Digital Natives who shape online trends – making the 25-30 year old age group the largest, most influential demographic.

Effective Measure Vice President (Digital Insights) Brendon Ogilvy points out the significance of this demographic, “Digital Natives pave the way for older and younger generations to purchase goods and services, conduct research and reach out to communities online.

Profile of Digital Natives in MENA:
• Frequent Sport, Entertainment and Information Technology websites
• Are most active on Tuesday (weekday) and Sunday (weekend)
• Highest saturation in GCC and North Africa

“Over 1 million digital natives accessed mobile Internet in May, contributing to an upward growth of 15% compared to the month before. This solid progress opens the door to targeted mobile marketing campaigns aimed at acquiring deep and wide reach.

“Experiencing the technology boom first hand has certainly influenced the way Digital Natives interact- they hold the key to e-commerce opportunities,” says Ogilvy.

Effective Measure is an innovative Digital Audience Measurement and Research company with extensive global reach. As a pioneer of a groundbreaking Market Intelligence solution, Effective Measure leads the industry with a realistic representation of the digital marketplace through its Digital Helix™ methodology. Effective Measure provides best practice products and services to clients across the globe including South East Asia, Middle East North Africa and South Africa.

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