Adobe signs Alfalak for Saudi distribution

Alfalak to distribute full range of Adobe applications in Saudi Arabia

Tags: Adobe Systems IncorporatedAl Falak Electronic Equipment and SuppliesSaudi Arabia
  • E-Mail
Adobe signs Alfalak for Saudi distribution Alfalak has good penetration into Saudi markets, says Saqqa.
By  Mark Sutton Published  June 13, 2011

Alfalak Distribution has been appointed as an official distributor for Adobe, to target the Saudi market.

The distributor will carry the full range of Adobe software, for business and consumer retail customers.

"During the past year, we have been carefully reviewing our distribution strategy in Saudi Arabia to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Kingdom," said Abdallah Saqqa, general manager, Adobe Systems MENA. "Alfalak has an extensive understanding and widespread penetration of the market in the Kingdom and we are pleased to welcome them to our network."

Adobe currently works with Logicom, Mindware, DISWAY and Grapheast for distribution in the Middle East.

Ahmed Ashadawi, CEO and president, Alfalak Electronic Equipment & Supplies Co. commented, "We are delighted to join the Adobe network as an authorized distributor. Through this partnership, we will be offering our customers in Saudi Arabia with optimal solutions, while complementing the growth strategy of Adobe in the Kingdom."

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code