Belkin appoints Shastech for Saudi

Shastech will distribute all Belkin solutions in Saudi Arabia

Tags: Belkin International IncorporationSaudi ArabiaShastech (www.shastech.com)
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Belkin appoints Shastech for Saudi Shastech will carry Belkin's complete range of accessories and home networking products.
By  Georgina Enzer Published  June 7, 2011

Accessories and networking vendor Belkin, has appointed Shastech as its new distribution partner for Belkin's product lines in Saudi Arabia.

Shastech is a leading distributor with a strong presence in the MEA region and is now Belkin's authorised distributor in KSA.

Under this new partnership, Shastech will be servicing both the Retail and SMB sectors across the KSA market.

"We are looking forward to working closely with Shastech to further support our active regional expansion," said Youssef El-Arif, National Account manager MEA, Belkin Ltd. "The key components to partnering with Shastech were based on their solid experience and successful history in KSA, good channel presence and relationships in both the retail and SMB sector, well determined and effective logistics solutions as well as a team that understands the KSA market very well."

The partnership is designed to further strengthen Belkin's presence within the KSA market through Shastech's distribution of Belkin's full range of products.

Shastech will be responsible for covering all verticals including Power Retail, Corporate, SMB channel and other sectors where Belkin's products are relevant.  Shastech is a distributor for Apple and Griffin.

"We are delighted to have been appointed as the official distributor for Belkin. This business win would not have been possible if we did not have the local expertise in the local market and knowledge of the Saudi customer, his habits, desires, and aspirations add to that Shastech's business principle which revolves around its customers and the values that support the Company's drive in delivering the best levels of services thus reinforcing customer trust," said Tariq Al Ghounaim, CEO, Shastech.

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