LG launches Cinema 3D TV line

The next-generation 3D TVs use LG's patented Film Patterned Retarder (FPR) technology which LG claims enhances the viewing experience

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LG launches Cinema 3D TV line LG says its new TVs use FPR technology which offers a better overall 3D viewing experience
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By  Clayton Vallabhan Published  June 6, 2011

LG today launched its next generation Cinema 3D TV range at Ferrari World, Yas Island, in Abu Dhabi.

"LG is opening a new chapter in the development of world TV by bringing CINEMA 3D TV to consumers in the region. It represents the absolute pinnacle of 3D TV entertainment using the very best of recent innovative technology from LG, The end result is a superior product that is sure to place us at the very forefront of TV markets the world over," said K.W. Kim, President, LG Electronics, Middle East & Africa Region.

Hollywood's Megan Fox also attended the launch event and added, "I've been totally impressed by LG's CINEMA 3D TVs. The picture is awesome and the 3D is incredible; I can't wait to get one".

The next-generation 3D TV's use LG's patented Film Patterned Retarder (FPR) technology which LG claims enhances the viewing experience. Whilst using the lightweight (16gm) 3D glasses, FPR is said to provide a crisper and sharper rendered 3D image, and one that is comfortable and viewable for extended periods.

FPR technology also allows for wider viewing positions thus making it suitable for viewing by large groups. Furthermore, LG's Light Boost technology ensures that 3D pictures appear brighter and clearer to the viewer. LG says the TVs also ship with advanced 2D to 3D converters, allowing you to view existing 2D content in 3D.

"LG's goal of ensuring added comfort with a crystal-clear and smooth 3D image is certified ‘Flicker-Free' by TÜV and Intertek, two world-renowned technology testing agencies," explained Kim. "By addressing the issue of flickering and cross-talk, LG has ensured that dizziness or even nausea that could affect people watching 3D TV is no longer an issue."

All LG Cinema 3D TVs are also equipped with Smart TV functions that allows users access to the Internet and services such as YouTube. Kim had this to say about Smart TV functionality, "What we have here is a state-of-the-art product that marries high quality performance with innovation and the very latest in technological advancement. LG's CINEMA 3D TV is effectively the most complete television available in the market today for TV viewing, gaming and online connectivity. With its Smart TV functions, LG opens up a whole new world of content to consumers."

The entire LG Cinema 3D TV range is available now across the UAE.

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