du to partner HP for recycling efforts

Companies to work to collect used printer cartridges, reduce technology waste in UAE

Tags: Emirates Integrated Telecommunications Company HP Middle EastRecyclingUnited Arab Emirates
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du to partner HP for recycling efforts du will work with HP Middle East to try and reduce technology waste across the UAE. (ITP Images)
By  Georgina Enzer Published  May 31, 2011

du will partner with HP Middle East to launch an initiative targeting the reduction of technology waste in the Emirates by recycling.

The programme, called HP Planet Partners Programme, has been integrated into every du office and encourages customers to recycle toner cartridges, used in printers and photocopy machines.

"Even as we grow as a company, we need to be sensitive to ensure the reduction in our ecological footprint. What makes the initiative with HP special is that it will play a major role in reducing technology waste in the UAE and we believe this campaign will raise awareness about the environmentally sensitive issues and become an example for others to follow," said Hala Badri, executive vice president - Brand and Communications, du.

The HP Planet Partners Programme provides a free return and recycling service for original HP printer toner cartridges.

The recycled plastic collected from the cartridges will be used to produce new original HP cartridges as well as other products.

"We are happy to have du on board in our most important environmental initiative aimed at saving the planet from technology waste," said Amin Mortazavi, general manager for HP Middle East Imaging and Printing Group.

"HP was the first computer manufacturer to operate its own recycling centre in 1997, and it is estimated that 300,000 tonnes of carbon dioxide equivalent [CO2e] emissions were avoided through HP's recycling activities in 2008 alone. To date, HP has recycled over 2 billion pounds of electronic products and supplies," Mortazavi said. 

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