Bing joins BlackBerry

All new RIM devices will ship with Bing at the preferred search engine, map app

Tags: BlackBerryBlackBerry PlayBookMicrosoft BingResearch In Motion
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Bing joins BlackBerry Research In Motion has revealed that Bing will be the preferred search application and map app for all new BlackBerry devices including the PlayBook. (Getty Images)
By  Georgina Enzer Published  May 5, 2011

Microsoft chief executive Steve Ballmer has announced that Bing will be the new search engine used by Research in Motion for all new BlackBerry smartphones.

Ballmer announced the change at RIM's annual BlackBerry World conference in Orlando, Florida and Bing director Matt Dahlin has outlined the plans on the Bing search blog.

"Since we launched Bing, we've tried to make it as easy as possible for people to use the service from any device, anytime, so that they are never without access to Bing's great decision tools. Today we joined with Research In Motion (RIM) in announcing some exciting news for our joint customers," Dahlin posted on the official Bing Blog on 3rd May.

Under the agreement, Bing will become the preferred search provider on all new BlackBerry devices and will also be the default search and map application for new devices.

Bing has also become the preferred search and map application on the BlackBerry App World carousel and will be promoted on the App World site.

"These new experiences highlight how the mobile landscape is changing. Devices are becoming sensors that can provide real-time access to information to help people quickly complete tasks on the go. We're going to see a convergence of search, commerce, social and location-centric services where Bing will provide the intelligence and the organising layer in the cloud that connects a user's intent with action, helping people be more productive," Dahlin wrote in his blog post.

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