Mediacast to distribute AVID consumer products

Products include the newly released Pinnacle Studio HD v15 and AVID Studio software products, which are said to hit stores by next week

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Mediacast to distribute AVID consumer products AVID Studio, video editing software for the prosumer
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By  Clayton Vallabhan Published  May 3, 2011

AVID Technology Inc. have announced an agreement with MediaCast Systems to distribute its consumer product range in the region.

The products that MediaCast will distribute include the newly released Pinnacle Studio HD v15 and AVID Studio software products, which are said to hit stores by next week.

"We are excited about our new alliance with MediaCast", says Wayne Davies, Emerging Retail Manager at AVID Middle East.

Davies continued, "The region spanning the Middle East is one of growing importance and the audio/video markets here are developing rapidly. MediaCast already has an established AVID business in the region offering both video and audio to its customers. We are glad to be able to extend their portfolio of products and will continue to work closely together to offer complete solutions to the customers in the consumer sector."

"We believe this partnership can complement the range of our consumer & professional products and enable us to provide a more comprehensive solution to our clients in the audio/video market. We are proud to embark on this new business venture with AVID and broaden our existing product portfolio of AVID products. As the Middle East is one of the emerging markets with rapid growth in the audio/video sector; we can foresee a substantial growth in this segment," said Peyman Dadpanah, Business Director at MediaCast.

AVID was founded in 1987 and employs more than 2,100 employees worldwide.

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