Iomega opens demo centre in Dubai

Iomega Experience Centre to showcase Iomega storage solutions

Tags: Iomega CorporationUnited Arab Emirates
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Iomega opens demo centre in Dubai The Iomega Experience Centre showcases solutions for consumer and SMB.
By  Mark Sutton Published  April 24, 2011

Iomega has opened its first Iomega Experience Centre in Dubai.

The Experience Centre, located in the Sharaf DG retail outlet in Times Square mall, aims to showcase Iomega solutions for consumers and small businesses.

The 800-square foot showcase includes Iomega storage management products, including portable and desktop HDDs, high capacity solid state drives, multimedia and network storage solutions.

The centre will be staffed by Iomega specialists to answer questions from customers on the products.

"The new Iomega Experience Center is specifically designed to give consumers and small businesses hands-on interaction in a comfortable atmosphere that makes it easy to understand and appreciate the advantages and the efficiencies that Iomega's data storage management solutions bring to the home and small enterprise," said Jonathan Huberman, president, Iomega Corporation. "Storing, enjoying and protecting digital data has never been more vital than it is today. The new Iomega Experience Center shows the visitor how managing data, for business or pleasure, has never been easier, more convenient and more dependable than with Iomega's powerful range of consumer and SMB products."

"The Iomega Experience Center is going to change the perception of the information storage industry in this region in a way that's inviting and easy-to-understand, not only for SMBs and Iomega partners but also for consumers," said Cizar Abughazaleh, general manager for Iomega in the Middle East and Asia. "I look forward to customers experiencing how Iomega can protect their information, save them time, and deliver cost effective data management storage solutions."

 "Dubai and the Middle East are important growth markets for Iomega," said Abughazaleh. "As a global leader in data storage and content management solutions, we are proud to launch the first Iomega Experience Center here because we believe this showcase will differentiate Iomega from competitors and change the way consumers and SMBs in this region of the world think about the expertise, dependability and value of Iomega's premium data management solutions."

Nilesh Khalkho, CEO, Sharaf DG, said the new Iomega Experience Center is a good addition to the retailer. "Sharaf DG Times Square is an Electronics destination in the UAE, and Iomega is an excellent strategic partner to showcase a broad range of storage management products in one location for people to experience. We always encourage premium vendors such as Iomega to help educate our valued customers about the products we offer. A satisfying total customer experience is one of Sharaf DG's key strategies to customer loyalty. Investments like the new Iomega Experience Center make it possible for every customer to have an extraordinary experience in our stores, especially if the customer is a small or medium business that can immediately understand and benefit from an Iomega solution that's demonstrated inside the store."

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