Music giant EMI signs online deal with UAE retailer

Souq.com to bring EMI Music Store to wider Middle East

Tags: E-commerceEMI GroupSouq.com
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Music giant EMI signs online deal with UAE retailer Iron Maiden is one of the bands on the EMI label. (Getty Images)
By  Andy Sambidge Published  April 21, 2011

EMI, one of the world's leading music companies, has teamed up with Souq.com, the UAE marketplace, to launch an online music retail store.

The new online platform allows customers to choose from more than 6,000 albums on the 'EMI Music Store' on Souq.com.

The EMI Music Store and EMI Merchandise Store is currently available to consumers in the UAE but plans are afoot to expand across the Middle East later this year.

Souq.com said in a statement that this is the first time such a large range of CDs has been made available online in the Middle East.

The EMI Music Store includes releases from EMI Music, Warner Music and Walt Disney Records, independent music labels distributed by EMI as well as EMI Music Arabia's extensive roster of Arabic artists and music from the Middle East.

CDs and other merchandise ordered from the online store will be delivered to the customers, the company added.

Artists on EMI labels include Lily Allen, The Beatles, Beastie Boys, Coldplay, Depeche Mode, Gorillaz, David Guetta, Iron Maiden, Norah Jones, Kylie Minogue, Katy Perry, Pink Floyd, Corinne Bailey Rae, Snoop Dogg, Tinie Tempah, KT Tunstall, Keith Urban and Robbie Williams.

Abhijit Mitra, chairman of EMI Music Arabia, said: "This partnership with Souq.com gives our artists a fantastic new platform to reach their fans in the region."

Ronaldo Mouchawar, CEO of Souq.com, added: "Souq.com's 'Safe Pay' service guarantees customers secure transactions and an exceptional customer satisfaction policy."

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