LiveRoute releases SMB SaaS business offering

BusinessBook offers SMBs business automation software through a SaaS model

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LiveRoute releases SMB SaaS business offering (l-r) Eugene Blain, CEO of Atlantic Global and Jawwad Rehman, Managing Director and Partner, LiveRoute during the partnership ceremony.
By  Mark Sutton Published  April 20, 2011

LiveRoute has announced the availability of BusinessBook, a software-as-a-service (SaaS) offering that is intended to deliver business automation to companies in the Middle East.

The BusinessBook solution will provide businesses with a wide range of business process automation applications, but with the cost benefits of a SaaS model, the company says.

The solution has been developed by UK software company Atlantic Global, exclusively for the Middle East and North Africa region, and includes automation solutions including sales, project management, resource management, billing, supplier management, document management, expense management and extensive reporting requirements.

By making BusinessBook available on a SaaS basis, companies will be able to access it through a web browser, without having to buy

"There is a clear need in the market for a true end-to-end solution that quickly automates a typical SME business, which is seeking simplicity, cost effectiveness, 100% availability of a solution, and without any undue complexity which requires expensive customization, hardware and IT staff. On the other hand, available alternatives in the market are sold as products, they are expensive, difficult to adapt to what customer is looking for, and simply scare them off. BusinessBook is really designed to address that void in the market, which will encourage many SME's to go for automation as it is easy to use, easy to manage, easily adaptable to their unique way of doing business and extremely cost effective," said Jawwad Rehman, managing director and partner, LiveRoute.

"We are also offering a free of charge 15 days trial of BusinessBook system for our customers across GCC, through our website Such easy trial facility will provide an opportunity for Small and Medium businesses to try the system before making any commitments of purchase," he added.

The company says that it is already working with several customers in the region, including Abu Dhabi-based Al Mazroui Engineering. Nael Agha, executive director Al Mazroui Engineering, commented: "As the technological advancement is rapidly changing the way business is conducted, at Al Mazroui Engineering we always look for latest technology and trends used by global players to enhance our operation. Our decision to Select BusinessBook was based on in-depth analysis, easy-to-use interface, depth of the solution and finally, LiveRoute & Atlantic Global's combined professionalism and technology expertise."

"BusinessBook solution is clearly relevant for the local market; there is tremendous confusion when it comes to simple yet robustly integrated business automation management system. Alternatives are either non-existent or far too complicated and expensive for small and medium sized enterprises. In many instances, organizations aren't even sure how they can automate processes. A simple, available on demand solution like BusinessBook offers a cost-effective, easy to use solution that can be scaled as per customer requirements," said Eugene Blain, CEO of Atlantic Global.

Ghazi Atallah, chairman of LiveRoute, said that the company would like to pick up around eight to ten thousand local SME customers across the GCC, but that the solution could also scale up for very large regional enterprises.

"All what BusinessBook offers is quite relevant for the MENA market, as a majority of companies in this region offer project based professional services as their core business (IT services, non-IT consultancy, contracting, real-estate development, oil & gas, financial services) or sell products. Alternatives have been either no automation, or costly and very cumbersome solutions, which presented risks and fears to businesses," Atallah said.

2790 days ago
Faraz Shah Khan

Its really nice to see that fast growing companies like LiveRoute are bringing new ideas in the region. sooner or later things will move on the cloud. SAAS based services are the prerequisites of the coming future

2793 days ago
Ahmed Waheed

This is certainly a much needed solution/software delivery model for the SMB segement. It builds additional confidence that LiveRoute has a anchor client at the time of launch itself.

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