Bananas Factory to aid mobile app development

Bananas Factory will help individuals to develop, promote and monetize apps

Tags: ARPU Telecommunications Services (www.arpuplus.com/)Link DevelopmentMobile applicationSoftware developer
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Bananas Factory to aid mobile app development The site contains a range of resources to help would-be developers to launch real apps.
By  Mark Sutton Published  April 19, 2011

LINK Development, and telecom services and platform solutions provider ArpuPlus, have launched the region's first service to allow private individuals to develop mobile apps.

The ‘Bananas Factory' will provide a range of services and support, so that anyone with an idea for an app can develop it, market it and monetize it.

For developers, the site includes technical tools and support to create new applications for mobile platforms, along with a downloadable software development kit, with drag and drop, cross-platform application creation tools. The site will also include a Developer Community discussion platform, to encourage collaboration.

For non-developers, users will be able to submit ideas for mobile applications, and those that are accepted will be created into apps by LINK Development, while ArpuPlus will help market the application across a range of stores and platforms, on a revenue-sharing basis with the originator of the idea.

The site will also host applications developed outside of its service, to help promote apps developed by Arab developers.

"The launch of this resourceful business model will facilitate more and better mobile applications for the region from our enormous talent pool. We want to enable non-techies to realize their creative ideas and to be able to assist developers with developing their applications and offering them additional sales and marketing channels," said Irirni Raafat, managing director for LINK Development.

Fadi Antaki, managing director of ArpuPlus, added: "We joined hands with LINK Development to assist developers in marketing their own apps and meet the increasing demand for localized and high-quality applications."

The Bananas Factory can be found at: www.bananasfactory.com

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