Panasonic eyes substantial Middle East growth

Panasonic is targeting double digit growth in the region by increasing sales of its 3D TVs and VIERA LED TVs by 300%

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Panasonic eyes substantial Middle East growth Panasonic is targeting a 300% increase in sales of its 3D TVs and VIERA LED TVs in the region
By  Jason Saundalkar Published  April 12, 2011

Japan-based Panasonic is targeting double digit growth in 2011 by increasing sales of its 3D TVs and VIERA LED TVs by 300% across the region.

"The Middle East continues to be a key market for Panasonic, and we will continue to invest in the region, bringing in new technology and products. 2011 will also see Panasonic concentrate on Africa, with the company looking to establish regional offices in Kenya and Angola by the end of the year," commented Mr. Seiji Koyanagi, Managing Director of Panasonic Marketing Middle East FZE.

The electronics giant said that it experienced consolidated sales of 110% in 2010 compared to previous years and said that it was keen to build on this success.

The company demonstrated a number of its products at its ‘Panasonic Middle East & Africa Media Convention'. Among the products on display were the firm's LUMIX camera range which feature models that target business users and consumers who engage in an active and outdoor lifestyle. The firm also showed off TVs from its VIERA BLACK line.

Panasonic is also keen on becoming the region's number one company in terms of green innovation in the electronics industry. This is in line with its group-wide global commitment to drive eco-innovation in the world by 2018, which marks the company's 100 year anniversary.

"We are on track to be the No. 1 Green Innovation Company in the Electronics Industry and pledge to double the sales of our industry-leading environmentally-friendly superior green products in the region," explained Koyanagi.

The company is already participating in various eco initiatives around the globe. The company has launched a biodiversity project known as ‘Lake Victoria Environmental Education Program' in association with the WWF. Lake Victoria is one of Africa's Great Lakes. Panasonic has also provided full scholarships to four under-graduate students of Environmental Sciences from the UAE's Abu Dhabi University.

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