Twitter seeks to regain appeal

Twitter however may have risen since conception in 2006, but it trails miles behind in having active users

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Twitter seeks to regain appeal Twitter
By  Clayton Vallabhan Published  March 31, 2011

Although the micro-blogging site may boast 200 million registered users, few are actually active. Jack Dorsey, twitter's co-founder is looking to change that soon.

Social networking is perhaps the best achievement on the internet for the past decade. Families are brought closer and you can watch your classmate's kids grow halfway across the world. It certainly has made the world a smaller and more connected place. Along with being a fantastic tool to stay in touch, it is also a great marketing tool. With fierce competition in social networking circles, Twitter is hoping that it can gain a larger share of the pie too.

Social networking sites like Facebook and MySpace have dominated the web, and Facebook last logged 500 million active users. Twitter however may have risen since conception in 2006, but it trails miles behind in having active users. Jack Dorsey is looking to change all that and make Twitter more mainstream.

A research firm , eMarketer, said that out of the 200 million users on Twitter, few are actually active. It says that, "less than 25 percent of Twitter users generate about 90 percent of tweets." Dorsey's reappearance after a three-year hiatus is one to be applauded, as he now intends to make Twitter more appealing to the masses and will assume the role of Executive Chairman of Twitter with a focus on product development. Dorsey was Twitters Chief Executive until Evan Williams replaced him in 2008. "We need to refocus on the value and that is my goal in the next few months." Dorsey further added, "We have a lot of mainstream awareness, but mainstream relevancy is still a challenge."

Even with substantially increased competition and general lack of appeal to most users, Twitter has bloomed since its launch. In December 2010 it was valued at $3.7 billion, however earlier this month, investors valued the company to be worth $7.7 billion at an auction of Twitter shares.

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