HTC shows regional commitment with product barrage

ChaCha and Salsa are designed specifically for Facebook enthusiasts. HTC says it is the first handset company in the world to release social networking specific devices

Tags: HTC Middle East
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HTC shows regional commitment with product barrage The Desire S is the successor to the Desire. HTC says the latter was one of their most successful devices in 2010
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By  Jason Saundalkar Published  March 30, 2011

Mobile handset titan HTC has reiterated its commitment to the MENA region with the launch of five new smartphones and a tablet. The products were launched in Dubai, which HTC says is one of the biggest markets for its products in the region.

"Our ever growing presence in the region marks a new era of superior premium mobile innovations and applications that is certain to take the region by storm. HTC's new and enhanced extensive product portfolio has something for everyone targeting all segments of the market with unique individualized features and settings. According to the population reference bureau, one third of the population currently consist of youth and this trend will continue into 2025 giving HTC an ideal market for their trendy cutting-edge products," said Mohamed Kais Zribi, Regional Manager, HTC Middle East and North Africa.

The Desire S, Wildfire S, Incredible S, ChaCha and Salsa smartphones along with the Flyer tablet will be available to the public in the coming weeks though final pricing has yet to be decided. The ChaCha and Salsa models have been specifically designed for enthusiastic Facebook users. HTC claims it is the first company in the world to offer purpose-built social networking phones.

The Flyer is the companies first tablet device; it packs a 7-inch LCD screen and is powered by a 1.5GHz processor. The tablet doesn't use Google's Android 3.0 (Honeycomb) operating system however. Honeycomb has already been released by Google and devices such as Motorola's soon to be released Xoom tablet will ship with Honeycomb as standard.

 "Clearly, smartphones have transformed our lives but these new models will take the phenomenon one step further, bringing you a different, more personal and dynamic mobile experience. We are progressing down a path as an industry when people will no longer be in a single device paradigm, but will use a variety of wireless devices ideal for all their different needs and HTC will be supplying the best options available for all. Bringing intelligence and innovation to the industry, we are narrowing the gap between the segment and functional sophistication of the smartphone category. Our HTC ChaCha and HTC Salsa models will feature a dedicated Facebook button for one touch access to key functions on the world's leading social network. Such converged functionalities are poised to revolutionize and set a unique precedent for future dynamic smartphone features", concluded Florian Seiche, President of HTC EMEA.

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