HP plans to create cloud apps marketplace

CEO says services will range from consumer to enterprise and service apps

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HP plans to create cloud apps marketplace HP has revealed plans to develop a cloud marketplace featuring apps for both the consumer and enterprises.
By  Georgina Enzer Published  March 15, 2011

HP CEO Léo Apotheker has revealed that HP is developing a portfolio of cloud services, from infrastructure to platform services, and will also deploy an open cloud marketplace combining a secure consumer apps store and an enterprise application and services catalogue.

"HP's scalable, converged infrastructure forms the backbone of today's cloud computing, and we expect our leadership in software, services, PCs and web-connected printers, as well as the strengths we've built and the investments we've made, to give us a huge advantage as we help define, deliver and run the truly connected world that spans cloud and connectivity, from the consumer through the enterprise," said Apotheker.

The marketplace will integrate consumer, enterprise and developer services and will support multiple languages. The platform will be open to third-parties, although HP will vet applications for security and interoperability to maintain the integrity of the marketplace.

The cloud service will also be device-aware, sending the appropriate services to the correct device; it will be intuitive and suggest applications the user might need.

HP plans to build a full cloud stack and help customers to transition to hybrid cloud environments.

"We see clearly a world in which the impact of cloud and connectivity is changing not only the user experience, but how individuals, small businesses and enterprises will consume, deploy and leverage information technology. HP is well positioned to be the trusted leader in addressing this opportunity," said Apotheker.

HP also intends to be a leader in the area of connectivity through existing and upcoming context-aware consumer and enterprise devices, according to the company.

In the software market, HP intends to continue to enhance its management and security portfolio through more partnerships and software development.

The company plans to address real-time analytics for "big data," the combination of structured and the much faster growing unstructured data set, the development of which HP's pending acquisition of Vertica will help.

The new "big data" appliance uses HP computing power combined with real-time, high-speed analytics from Vertica Systems. HP expects to have the HP-branded appliance ready for market in the second quarter of 2011.

The proposed HP Vertica solution will offer a choice of delivery options - from appliance, to software, and in the cloud.

"Information technology is the fabric of the global community. Data is the world's most valuable raw material and information is the most valuable commodity - created, consumed and delivered in always-on connectivity. At HP, our mission is to deliver seamless, secure, context-aware experiences for a connected world," said Apotheker.

HP will also be focusing on its financial performance and is aiming to expand into higher-value offerings.

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