Citrix unveils former VMware exec as new regional director
Aaron White set to take over at virtualisation vendor as it looks to step up its battle against EMC-owned rival in the Middle East
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Citrix has scored a major coup after it unveiled VMware's eastern EMEA strategic channel and alliance lead Aaron White as its new regional director for the Middle East and Africa.
White joins the company after the departure of former regional director, Antoine Aguado at the end of last year. The company is hopeful that White's experience of VMware's product line will prove to be a decisive factor in its rivalry with its competitor.
Citrix and VMware-owner EMC have seen increasingly bitter battles for major Middle East virtualisation projects over the past year as more and more businesses in the region look at virtualising their infrastructures. The news is likely to come as a blow for VMware in the region.
White has spent the last three years taking the lead on strategic channel and alliance programmes across VMware's eastern EMEA operations. Commenting on his appointment, he said: "Citrix's plans for growth in the Middle East reflect the dynamic industry environment and enthusiasm for technology innovation in the Middle East. I look forward to building on the company's market leadership and expanding our customer and partner networks throughout the region."
According to Milos Hrncar, area vice president for eastern EMEA at Citrix: "The addition of Aaron to the Middle East team means we are confident in the continued success of Citrix in the region and in our preparation to meet the business challenges in these markets.
"His proven leadership skills and sales expertise offer a solid foundation from which to reinforce our position as a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service through virtualisation, networking and cloud computing technologies," he added.
ITP.net understands that Aguado's decision to leave Citrix Middle East was for personal reasons, and not related to the business.