Acer brings Windows to tablet devices

Company is releasing tablets based on Android, Windows, Meego, launching two to three smartphones per month

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Acer brings Windows to tablet devices Acer’s new regional director of the Middle East, Turkey and Africa region, Giuseppe Mastandrea says the company is focusing mostly on the retail market this year.
By  Georgina Enzer Published  March 8, 2011

Acer's new regional director of the Middle East, Turkey and Africa region, Giuseppe Mastandrea has revealed that the company will be launching a large range of new tablet devices and a number of smartphones onto the Middle East market in 2011, beginning in this month.

"Tablets will be the most important devices over the year and we are ready in a very, very strong way this year. We are launching an incredible number of models based on different operating systems from Android to Windows. We are the first to launch a tablet based on Windows," said Mastandrea.

Acer's Windows tablet will be positioned in the market as a personal productivity device and will be completely different from today's tablets, according to the new regional director.

"We managed to integrate, through research and development and technology with cooperation with Microsoft, a tablet where you can run Powerpoint, Word, Xcel and it will be a personal productivity tool and it will be a different market positioning to the other tablets in the market," said Mastandrea.

Acer will also be launching Android-based tablets designed for media consumption. These devices will be available in the Arabic language in the Middle East in April and the company hopes that these will give it larger penetration in the region.

Acer is adding another operating system to its tablet range with the launch of a device based on Intel's Meego.

Both the Android and Windows tablets will be available in various different form factors; 5-inch, 7-inch and 10-inch. The 10-inch devices will be launched in the region first, followed by the other sizes later in the year.

As the smartphone market blooms, the company is putting in a large amount of investment into this segment, which Mastandrea says is growing at an exponential rate.

"Smartphones are growing faster than any other industry, in double digits. They are making 60 to 70% growth per quarter and are probably becoming larger than the total IT industry and the tablet revolution," he said.

Acer is planning to launch two to three smartphone models in the Middle East per month and is making major investments into this sector of its business.

"In the Middle East and Africa we lost our leadership in the mobility market last year. Our goal is to regain leadership very quickly, so we will concentrate on retail on one side, but on the other side we will also concentrate on the channel business," said Mastandrea.

Acer is also about to release devices based on Sandy Bridge, despite problems with the product.

"We have the Sandy Bridge introduction, which has had some technical issues, but we managed to recover it very quickly. We solved the problem and took back the product from the market and we already shipped Sandy Bridge products, so they will be on the market at the end of March," said Mastandrea.

Sandy Bridge will offer interesting opportunities to customers, allowing them to have better technology than ever, according to the regional manager. 

A limited quantity of the Windows and Android tablet devices will be shipped in March followed by volume shipments in April and May and will be priced at around AED3,000, positioned as premium products.

 

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