du launches health tip SMS service

First initiative is QuitSmoke, aims to help users give up smoking through advice by SMS

Tags: Emirates Integrated Telecommunications Company EntertainmentHealthHealthcareUnited Arab Emirates
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du launches health tip SMS service du has launched a new SMS-based health service which costs AED1 per day. (ITP Images)
By  Georgina Enzer Published  March 6, 2011

du has launched a new SMS based service called Health Test, which will provide tips, suggestions and facts for living a healthier lifestyle.

The telecoms provider's first initiative is QuitSmoke, where signed up customers will get text messages and tips that motivate and prompt them to perform day to day actions that will help them quit smoking. There will also be tips on dealing with cravings, urges and withdrawal symptoms, as well as hints to avoid triggers and remain smoke-free.

The QuitSmoke service is being launched in collaboration with PurpleTeal, a US-based health services provider.

"People in general are becoming increasingly conscious of health and wellness, and as a telecom service provider we can leverage our network - the fastest network in the region, and our growing customer base of over four million, to act as an interface between those who have health-related needs and health care providers - in order to promote healthy living. We have plans to further enlarge the scope of such health initiatives, which we will announce in due course," said Farid Faraidooni, Chief Commercial Officer, du.

The service is available in Arabic and English and du users can subscribe to the QuitSmoke service by texting QS for English and QSA for Arabic to 5544. Once subscribed, users will receive three Quit Smoke tips per day at a cost of AED1 per day.

The QuitSmoke programme runs for eight weeks.

According to du, the Ministry of Health has approved the QuitSmoke SMS content and believes it will help people to live a healthier life.

"PurpleTeal is delighted to go live with this groundbreaking service for du customers." added Narayanan Ram, CEO of PurpleTeal. "du has taken the lead in bringing this novel service to its customers. We look forward to helping their customers quit smoking."

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