Microsoft Gulf chooses Emitac as DLAR

Systems integrator is latest Direct Large Account Reseller for Microsoft

Tags: AppointmentEmitac GroupMicrosoft GulfUnited Arab Emirates
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Microsoft Gulf chooses Emitac as DLAR Microsoft Gulf has appointed UAE-based systems integrator Emitac Enterprise Solutions (EES) as the latest Direct Large Account Reseller (DLAR) in the UAE.
By  Georgina Enzer Published  February 24, 2011

Microsoft Gulf has appointed UAE-based systems integrator Emitac Enterprise Solutions (EES) as the latest Direct Large Account Reseller (DLAR) in the UAE.

Emitac joins a list of only four partners in Microsoft's Direct Large Account Reseller Programme that have the ability to sell Enterprise Agreements of Microsoft solutions and technologies directly to large and medium enterprises across the UAE.

"This is a fantastic achievement for Emitac Enterprise Solutions as it consolidates our position as a diversified systems integrator. This is also excellent news for our customers, as we will be able to provide a holistic view to all their applications, infrastructure and licensing needs. The DLAR status not only reinforces our strong relationship with Microsoft but underlines our excellent level of expertise in providing technology based business solutions and is a testament to our good work in the region for three decades," said Miguel Angel Villalonga, CEO, Emitac Enterprise Solutions.

As a DLAR, EES will now be able to sell and procure Microsoft licenses including Microsoft SELECT, Microsoft Enterprise Agreement, Microsoft Enterprise Agreement Subscription, Microsoft School Agreement and Microsoft Campus Agreement programmes. 

"We value Emitac's entry to Microsoft's DLAR programme and look forward to an even closer partnership with them," said Samer Abu-Ltaif, regional general manager, Microsoft Gulf. "They have consistently demonstrated strong commitment and a high level of expertise in providing comprehensive solutions to local enterprises in the UAE. Microsoft grows with the support of its large partner ecosystem, and we see great opportunities working with Emitac in the years to come to widen our footprint and provide an outstanding level of customer service through Emitac's value added solutions capability."

Miscosoft is working on developing its comprehensive partner ecosystem and expanding opportunities for its partner base.

Speaking to itp.net, Villalonga said that Emitac will grow its Microsoft expertise, but that it was already close to the vendor.

"We are putting in additional resources but we are not starting from scratch. We have been working on Microsoft technology since long ago, we are a Gold partner, we are a partner of Microsoft Consulting, so we will continue growing.

Licensing is a new area for us but that's not a technological area basically it's just to understand the Microsoft licensing programs, that's something what we are developing now," Villalonga said.

I think it will definitely be a competitive business. The strategy of Microsoft is absolutely clear, they have a distribution strategy and they have a direct reseller strategy. The direct reseller strategy I think it brings probably 70% of their revenue and there are only five companies in the UAE and there is competition between those companies, but all the opportunity is for the partners who cross-sell and implement those solutions. At the end of the day this is where we make money," he added.

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