Track gets Regional Distribution status for Cisco

Regional Distribution status will allow Track to target new markets with Cisco

Tags: Aptec DistributionCisco Systems Incorporated
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Track gets Regional Distribution status for Cisco Regional status will allow Track to make further investment in Cisco, says Baghdadi.
By  Mark Sutton Published  February 21, 2011

Track Distribution has been appointed as a regional distributor for Cisco.

The distributor was upgraded to Regional Distribution Status, after expanding geographically to serve new markets, and aligning processes with Cisco. Track will now look to deliver its Cisco Initiatives to other emerging territories.

"Cisco's appointment of Track Distribution as a Regional Distributor reflects our commitment to invest in our partnership with Cisco and our ambition to become a leading Cisco Technology provider to our partners across emerging markets. I am delighted that our company now joins a select group of partners as this will enable us to invest further in our unique customer programs and to expand our partnership into new regions," said Dr Ali Baghdadi , CEO & president, Aptec Holdings.

Phil Wright, director, Distribution Emerging Markets. Cisco commented: "Track Distribution achieving the Cisco Regional Distribution Partner classification is reflective of the growth of our joint business. This has been achieved through strong alignment, expansion into new markets and market leading processes and systems. Track Distribution continues to generate significant business for Cisco in Emerging Markets and consistently offers innovative solutions to its expanding reseller base. The company is a pleasure to work with and I look forward to continue seeing Track succeed together with Cisco."

Essam Baghdadi, VP, Aptec Holdings said: "Track's strong foothold in the Gulf region meant additional sales offices in Kuwait, Qatar, Oman, Morocco and Yemen to reach out to bigger market segments and more partners. The Saudi operation of Track was also launched to promote Cisco geographically in key SA cities and surrounding areas in both eastern and western regions of the Kingdom. We have also launched our ATKUT operation after signing up with Cisco to cover Azerbaijan, Uzbekistan, Turkmenistan, Tajikistan and Kirgizstan, with Baku our first office in the region."

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