Smartphone content demand set to soar

Experts predict applications demand to accelerate in Middle East, North Africa, Asia

Tags: GSMA ( Entertainment Forum ( World CongressQtel Group Services
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Smartphone content demand set to soar The third annual 2011 Innovation Exchange was hosted by the Qtel Group and supported by the GSMA and the Mobile Entertainment Forum (MEF).
By  Georgina Enzer Published  February 13, 2011

The demand for new, original mobile content and applications in the Middle East, North Africa and Asia regions is likely to see exponential growth in the next three years, according to experts at the 2011 Innovation Exchange.

The third annual 2011 Innovation Exchange was hosted by the Qtel Group and supported by the GSMA and the Mobile Entertainment Forum (MEF), ahead of this year's GSMA Mobile World Congress

Experts say the growth in demand for content will be fueled by improvements in mobile networks, devices and new services.

There will be more smartphones sold than non-smartphones in the US market by the end of 2011, according to research company Nielsen, and markets in Europe, Asia and the Middle East are likely to see a rapid increase in smartphone numbers, which will drive demand for new applications and mobile-ready content.

"The new generation of mobile applications and services are playing an increasingly significant role in our industry, and we believe that the Qtel Group will continue to champion innovation on a regional and global level. For the past three years, the Qtel Group Innovation Exchange has made a significant contribution to our own strategy for innovation, and to the wider industry discussion about the potential of this exciting sector," said Dr Nasser Marafih, Qtel Group CEO.

This year's main theme for the Innovation Exchange is Shifting Gears, with a focus on the emergence of new technologies and business models in the communications market.

"We're delighted to support Innovation Exchange for the third year running. By encouraging involvement from companies throughout the mobile media value chain, we have seen how this forum can stimulate innovations, foster new deals and drive development. In particular, we see significant scope for growth in partnerships across emerging markets like Asia and the Middle East," said Rimma Perelmuter, MEF executive director.

The Exchange featured several key sessions cover social networking, mobile media measurement and mobile relationship marketing, as well as sessions on enterprise mobility services, cloud services and mEducation.

Companies participating in the Qtel Group Innovation Exchange 2011 included Google, Oracle, BMW, Opera, and Skype, as well as operators from the Qtel Group, including Indosat, Wataniya Kuwait, Nawras, Tunisiana, Nedjma and Qtel.

"New trends like Mobile Advertising are not only opening up new revenue streams for communications companies, they are also transforming the relationships between companies and their customers. We see huge potential for greater collaboration across the industry, which is why we strongly support the Qtel Group's Innovation Exchange," said Henry Stevens, director of Media and Entertainment, GSMA.

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