Optimus begins education plan for channel partners

Optimus academy will train, support channel through vendor partners

Tags: Avaya IncorporationOptimus Technology and Telecom
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Optimus begins education plan for channel partners Optimus Technologies has launched the Optimus Academy to train channel partners.
By  Georgina Enzer Published  February 10, 2011

Optimus Technology and Telecommunications have announced the launch of an educational initiative for channel partners, called the Optimus Academy.

This programme is designed to train, support and strengthen its channel through its vendor partners. The Academy will be launching a series of training and channel events for 2011 for its partners across the Middle East region.

"Optimus has grown significantly over the last three years. We have been investing in channel development programmes and initiatives and the result has been stronger sales and market share for our vendor partners. This year, we created Optimus Academy for continued alignment with the Channel training and education requirements of our vendor partners. Through Optimus Academy, we aim to hold regular product training sessions, certification workshops, seminars and sales workshops for our Middle East channel base. We are confident that both our vendor partners as well as our channel partners will benefit from this programme," said Meera Kaul, managing director of Optimus.

Optimus held a two-day Avaya training workshop in Qatar recently, where participants could qualify for the Avaya Professional Sales Specialist (APSS) certification as part of the Optimus Academy initiative. The certification is designed to teach students the skills and knowledge required to assess customer needs and sell Avaya Unified Communications Solutions. The APSS certification is compulsory for Avaya partners, and focuses on skills and knowledge required to assess customer needs and effectively describe and sell Avaya Unified Communications Solutions.

The company also held a Channel Day event, where channel partners from Qatar got an overview of Avaya's products, launches and roadmap for the region. The Optimus Academy Channel Day event was organised in workshop style and offered partners an opportunity to learn more about Avaya.

The event covered topics from data sessions, hospitality market, tech ops to SMEs.

"At the Channel Day experts from Avaya and Optimus shared their strategies for the year and helped channel partners identify opportunities on target accounts. We also covered different vertical market segments with case studies to help our partners take the right approach and offer the solution that best suits the customers' requirements. Avaya's vision and strategy as well as market trends are shared with the participants including the roadmap and solutions for Small and Medium enterprises," said Deepak Chhabra, senior consultant, Services Division, Optimus.

 

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