Get to know: Guru Prasad

Technological innovation has been at the heart of Guru Prasad's career

Tags: FVC - First Video Communications IncorporationValue added distribution
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Get to know: Guru Prasad
By  Mark Sutton Published  February 28, 2011

For Guru Prasad GM of FVC, technological innovation has been at the heart of a career that has spanned three continents.

Guru Prasad , General Manager, Strategic Alliances and Channel Development at FVC.

What’s your career history to date?

I have had the privilege of working in three of the most exciting and growing continents, Asia, North America and the Middle East in the first 23 years of my career. I have worked for industry doyens such as Citicorp, IBM, Amazon and Techdata in addition to one of the fastest growing and most innovative VADs in the region, FVC. I moved to Dubai from Oman back in 1996 and since then have witnessed a technology-enabled business explosion in the UAE which has been unsurpassed elsewhere.

If you could improve one thing about the channel business what would it be?

Working together with the channel to build a sustainable and predictable business model has always been my passion and drive. The ultimate goal is to be the channel’s trusted advisor in their choice of technology, services and business planning.

What product or technology should the channel watch out for this year?

Emerging technologies such as video conferencing, integrated threat management and cloud technologies should be on every channel’s offer list in addition to virtualization if not already a focus.

What is your proudest career achievement to date?

Among other things, to be involved in Amazon’s S3 initiatives. To bring the first cloud-based model to the industry for shared storage was an awesome moment.

What is the best piece of advice you have been given?

Always employ people smarter than you, not only will they keep you sharp but also enable everyone to grow and prosper.

What is the biggest mistake you have ever made since working in the IT market?

I have made several and learned from them, however leaving the Middle East to move on to the US mid-career was probably something I could have done without in hindsight even though it presented me with one of the proudest moments of my working career thus far.

Which IT company, other than your own, do you most admire and why?

I admire IBM and Tech Data for innovative approach, sound fundamentals, structured processes, professional and progressive work environment and ethical practices.

What is the biggest challenge facing the Middle East IT channel?

Other than effective management of cash-flow and keeping a robust, inspired workforce, creating differentiators vs competitors through innovative technology and business solutions, searching for bigger margin opportunities as well as driving a deeper wallet share with customers are ongoing challenges.

What’s your favourite thing about the company you work for?

A no holds barred support for new initiatives of its employees and our ability to work very quickly to bring in the most innovative vendors and technology to market in the region.

What sort of interests do you have outside of work?

I enjoy playing golf with a passion as strong as working at FVC. Other interest is in spending as much quality time with my lovely wife and two wonderful kids who obviously don’t’ get enough of my time and helping out landscaping our garden.

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