Yahoo! launches surf safely campaign

Programme is available in 14 languages in 26 countries including Middle East

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Yahoo! launches surf safely campaign Yahoo! is launching the Yahoo! Safely worldwide campaign, designed to encourage safer online experiences, especially for the youth. (Getty Images)
By  Georgina Enzer Published  February 8, 2011

Yahoo! is launching the Yahoo! Safely worldwide campaign, designed to encourage safer online experiences, especially for younger people.

Users in 26 countries can now access Yahoo! Safely (, which is designed to give users information and advice about how to make smart and safe choices when using the internet.

Yahoo! Safely is available in 14 languages and is designed to inform parents, educators, and young people about managing digital reputations, avoiding cyber-bullying, and learning how to minimise risks on mobile devices.

Yahoo! Safely is available in the Middle East through a localised online resource called Yahoo! Safety Oasis (, which was developed by the Yahoo! Maktoob team.

The programme is designed to educate Arabic speaking children about how to properly surf the net and protect their privacy through a series of fun, interactive edu-tainment courses offered through a number of Yahoo! Maktoob channels such as Kids, Games, and Family links.

"We are very excited to be supporting Safer Internet Day, and playing a role in spotlighting this day in the Middle East. While online traffic is increasing across the region, awareness of online safety issues is relatively low. According to research we conducted, an overwhelming majority of respondents said they are interested in learning more about internet safety for kids.  This makes our program very relevant and we feel that it will provide a valuable resource to educate youngsters on digital literacy as early as possible," said Andy Abbar, head of product marketing for Yahoo! Maktoob.

Yahoo! has outlined five top safety tips for young web surfers, the first of which is ‘think before you post', about how a user post photos, plays games and the texts and information they share represent who you are.

The second tip is to be a good sport when online, if you wouldn't do it on the field, don't do it online.
The third tip is to take action and report bullying, if a user stands by and watches bullying happen they become part of the problem.

The fourth tip is spread smiles when texting. Texting is core to staying connected with your friends, and half of young users send more than 1,500 texts a month. What you text is a reflection of you, so be thoughtful about what you text and confident that your texts portray you the right way.  
The last tip for safe web surfing by Yahoo! is unplug and connect with your world.  It's estimated that teens spend 7.5 hours a day watching some form of media. The internet is fun, rich world, but don't forget to unplug sometimes.  Get out and connect with your friends in the real world.

"Online safety has long been a priority for Yahoo!, and we are proud to celebrate Safer Internet Day with the launch of Yahoo! Safely in 26 countries," said Catherine Teitelbaum, Yahoo!'s director of child safety and product policy. "With Yahoo! Safely, we are giving kids, teens, and parents around the world the tools they need to make smart digital decisions and to deal with the important online issues they face every day. It's important that we take a proactive approach and work together as a global community to help foster a safer online experience for all our children."

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