Karkadann Games hits Middle East market

Game developer releases Cricket Power, the official ICC World Cup game, more on the way

Tags: EntertainmentKarkadann Games (www.karkadanngames.com )United Arab Emirates
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Karkadann Games hits Middle East market David Ortiz, general manager of Karkadann Games says that the Middle East gaming market is very healthy and predicts that it will continue to grow in 2011.
By  Georgina Enzer Published  February 6, 2011

Karkadann games, ADMC's newest venture, is launching two new games onto the Middle East market, the first, Cricket Power is the official game of the ICC Cricket World Cup 2011.

The game is a browser-based PC game priced at $9.99 and has all the real players and teams from the World Cup.  Cricket Power can be played at www.cricketpower.com

Its second game, Pound for Pound will feature popular Filipino boxer Manny Pacquiao

"We are really excited to have signed Manny to do multiple games with us over the next several years, but we want to wait until we get closer to game launch to share more detail about the game. The one thing we will say is that it is not a boxing game but an action game," said David Ortiz general manager of Karkadann Games.

While Cricket Power will not be localised into Arabic, Pound for Pound: Manny Pacquiao will, it will also be translated into other languages that suit the regional market.

Karkadann Games is currently working on two other titles that it is currently keeping mostly under wraps. Ortiz has promised that these games will be relevant to the Middle East region and will focus on characters and themes that are locally recognisable.

One of the games being developed is a car racing game set in the region, the second is a sci fi /Bedouin hybrid game.

The company is also evaluating the best way to bring the ADMC owned Majid IP to games.

"Our focus is to publish and create original games to the MENA region as well as the international market. We aim to appeal to all audiences but naturally we are always looking for IP that aligns with our organisation as a whole. We also aim to develop IP that is based and themed to the Middle East and publish it internationally. That being said, if we find the right partner that has an existing game in another language and wants our assistance to bring that game to the region, we would sit down and evaluate on a product by product basis," said Ortiz.

Ortiz says that the gaming market in the Middle East is very healthy and he has predicted that it will continue to grow into 2011 and beyond. 

"Online social games and tablet or hand held device based games should do well in 2011, and the X360 Kinect is also off to a great start this year. Sony has made some exciting announcements about what it intends to do with PlayStation Suites and Android based devices, so this should be a really interesting year," he said.

Karkadann Games will be focusing on releasing a few high quality games in the market and is planning to continue to build relationships with existing developers and IP creators in or interested in the region.

The company is planning to be at the Game Developers Conference in San Francisco at the end of February.

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