iPad-only Daily newspaper launched

News Corp launches iPad exclusive newspaper for 99 US cents a week

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iPad-only Daily newspaper launched News Corp has launched a digital newspaper just for the iPad called the Daily. It will initially only be available in the US for 99 cents a week.
By  Georgina Enzer Published  February 3, 2011

News Corporation, owned by media mogul Rupert Murdoch, is expanding onto the iPad with a digital newspaper.

The designed for iPad newspaper, called the Daily, will be sold for 99 US cents per week and will be sold exclusively via Apple's iTunes store and will initially be available only in the US.

Murdoch has said he hopes the Daily will be an "indispensable source of news" in the tablet era.

News Corp has hired about 100 journalists to work on it the iPad paper, which will feature news reports, HD videos, interactive graphics and 360 degree photos designed to work with the iPad's touchscreen.

Sections include news, gossip, opinion and off-beat features.

The features also include 360-degree photo galleries, embedded video and a Sudoku and cross word puzzle.

The Daily will also be adding Twitter feeds to some articles and offer content personalized to the user.

"Our target audience is the 15 million Americans expected to own iPads in the next year," Murdoch told the BBC. "In the tablet-era there is room for a fresh and robust new voice. New times demand new journalism."

Two-hundred-million news apps have been downloaded from a possible 9,000 different apps, Eddy Cue, Apple's vice-president of internet services told BBC.

Murdoch's The Wall Street Journal, The Times and The Sunday Times have introduced paywalls for their websites and The Times has since revealed that it has seen a 87% drop in online readership.

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