UAE has 60% of Middle East app market: Flagship

Application developer says UAE government is aggressively adopting mobile apps

Tags: Application developerFlagship Projects (www.flagshippro.com)United Arab Emirates
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UAE has 60% of Middle East app market: Flagship Shadi Hasan, Managing Director of Flagship Projects says that the UAE has captured 60% of the mobile apps market in the Middle East.
By  Georgina Enzer Published  January 25, 2011

Shadi Hasan, Managing Director of mobile application developer, Flagship Projects, has said that the UAE has captured 60% of the Middle East's smart phone mobile apps business.

"The penetration of these kinds of mobile applications is tremendous in the UAE. The UAE has become a global player, thanks to its openness to the world economically and technologically and its world class infrastructure," said Hasan. 

According to Flagship, the UAE government is aggressively adopting mobile applications to provide better services to customers; statistics reveal that the number of government apps in the UAE is now between 20 and 25.

"The majority of the usage of mobile apps in the Arab world pertains to entertainment, such as songs, social news, Al Quran and Islamic lectures, prayer times and Hajri timings. [According] to research 40% of the smart phone users are using between six to ten applications in their daily lives. Likewise, what makes the mobile phone beneficial is that it has a very high response rate through text messaging, which is read within five minutes of delivery, in comparison with email that takes up to 48 hours in some cases," said Hasan. 

The availability of the latest models of smartphones and the good ICT infrastructure in the UAE has drawn the attention of ICT investors to the region, according to Flagship

"The world is increasingly turning from desktop to mobile computing. Smartphone sales are expected to eclipse desktop computer sales by 2012, and in 2013 people will pay all their bills through mobile devices, including buying coffee, transferring money and reading your books and magazines," said Hasan.

Flagship is expanding rapidly on the back of the growing interest in business apps for mobile devices. The company said that what drives the mobile app market is user friendliness and being able to use the app in their daily lives while on the run.

Hasan added: "The consumer will be the biggest grand winner in all this, as he will get a better deal and in many cases free offerings. It is left to the consumer to grab the benefit and improve his lifestyle and be more productive and efficient at work and in daily life... Our internationally awarded team creates unique and innovative concepts that have garnered international awards the last of which was at the inaugural edition of the World Summit Award Mobile Content."

Flagship said that it creates fast, secure and efficient apps that connect users to complex back-end systems and data-warehouses, payment gateways and secure data channel transactions. 

One of their applications, Rufoof, is a bookstore with an Arabic content platform targeting the Arab world. The app is available for free and allows access to a large library of Arabic e-books.

Flagship have also developed an Arabic language education application called HESABI, which is also free to download. It is the first educational app in the Apple App store targeting Arabic speaking children, according to the company.

Flagship's applications target iPhone, Android, RIM, and Windows Mobile operating systems.

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