Get to know: Chris Green

Chris Green of Avnet expanding the company's business in the region

Tags: AMD ( IncorporatedAvnet IncorporatedHitachi Global Storage Technologies
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Get to know: Chris Green (ITP Images)
By  Andrew Seymour Published  January 15, 2011

After initially keeping a low profile in the Middle East, US-based distributor Avnet’s business is flourishing as it expands in terms of headcount and product lines. One man who has been there from the beginning is regional sales manager Chris Green...

Chris Green, Sales Manager Middle East Region, Avnet Technology Solutions

What’s your career history in the industry to date?

I started at Avnet in the UK in March 2003. It was my first job out of university after a year travelling around Australia. My future wife moved to the UAE and I followed in October 2005. Fortunately for me, my move to Dubai coincided with Avnet’s decision to open an office here.

What do you like most about the company you work for?

They are always looking to grow and this creates opportunity. Also, when you work hard and perform, it gets recognised and rewarded accordingly.

Which IT company, other than your own, do you most admire and why?

You have to admire Apple for the way that the iPod, iPhone and iPad products have captivated the world and its modern needs.

What sort of interests do you have outside of work?

Being a good husband, playing football and playing golf. (Not necessarily in that order!).

If you could improve one thing about the channel business what would it be?

In the components business there is so much emphasis on driving sales during the last few weeks of the quarter — ideally I would like to see a more even spread.

What is your proudest career achievement to date?

At Avnet’s computer components annual gala event last year I was awarded three awards: ‘Avnet Growth Award FY09’ for sales growth in Dubai; ‘Emerging Region Sales Person of the Year for Hitachi HGST’ for HDD sales; and ‘Outstanding Sales Performance for AMD’ for CPU sales. I would have been happy with one, but to get three was a really proud moment. I was delighted to get the recognition.

What technology should the channel watch out for in 2011?

There are so many things happening at the moment. There was a lot of buzz around cloud computing at GITEX this year, so it will be interesting to see how that will take off.

What is the biggest challenge currently facing the channel?

From a components distribution perspective it’s the movement towards A-brands and finished products. Distributors are evolving in line with this and adding solutions and products like laptops to their portfolios.

What is the greatest lesson you have learned in IT?

Just because your insurance company offers a company credit, doesn’t mean you should as well. I learnt this the hard way.

What is the best piece of advice you have been given?

It comes from my Grandad Green: ‘It’s nice to be important, but it’s more important to be nice’, as well as ‘Good manners cost you nothing’. These have worked well for me over the years.

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