Fujitsu continues green drive

Company completed nine-month study of Product Carbon Footprint

Tags: Energy efficiencyEnvironmentFujitsu Technology Solutions - GermanyGlobal WarmingGreen
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Fujitsu continues green drive Chandan Mehta, product manager at Fujitsu Technology Solutions said that the aim of the Product Carbon Footprint study was to identify and develop means of precisely analysing the real CO2 emission value of products.
By  Georgina Enzer Published  January 3, 2011

Fujitsu has recently completed a nine-month study of its Product Carbon Footprint (PCF) for selected products in its PC and server lines.

In association with the bifa environmental institute and Fraunhofer IZM in Berlin, the company completed a Life Cycle Assessment (LCA) according to ISO standard 14040/44. The Fraunhofer institute analysed the study's findings and gave Fujitsu a positive evaluation, and Fujitsu reported that it plans to use these results to further lower its CO2 emissions.

"For close to two decades, Fujitsu has researched the factors that have a lasting impact on our ecological foot print. Completing the Green Life Cycle Assessment allows us to design even more environmentally-friendly products based on their actual environmental burden," said Chandan Mehta, product manager at Fujitsu Technology Solutions. "The aim of the project was to identify and develop means of precisely analysing the real CO2 emission value of products. Fujitsu wants to understand the ecological footprint of its products as part of the company's green strategy. This will enable us to provide greener products to our customers in the region - be it enterprise or end-user customers."

The Life Cycle Assessment studied the product from idea conception through to recycling and included the study of the production of raw materials as well as the manufacturing of components made by suppliers, transportation of the parts, assembly and life-span of the product.

"Our goal is to reduce CO2 emissions during the entire product life cycle , as well as helping the company to innovate more environmentally-conscious products. The idea that ‘green' technology is the same thing as energy-efficient technology is still widespread, even among IT manufacturers. But energy efficiency is only one of the many aspects influencing the calculation of the ecological footprint," Mehta added.

Fujitsu already carries green product lines, such as energy-efficient notebook models, the 0-watt PC and 0-Watt monitor, energy-efficient server and storage systems, plus assessment services for energy efficiency improvements in data centres.

Fujitsu launched its ‘Green Policy Innovation' program in 2007 and, according to the company, that program helped reduce CO2 emissions in Japan by seven-million tons. Fujitsu is currently planning to take the program worldwide and hopes for similar results.

Dr Siegfried Kreibe, director at the Environmental Institute bifa said, "The way computers influence the environment depends less on their production, but mostly on their use. This is when the majority of greenhouse emissions are being produced. Fujitsu's distinctive willingness to invest in the analysis of its products via a life cycle assessment has greatly impressed us."

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