NAVTEQ releases MENA map data for NAVIGON PNDs

NAVTEQ is providing MENA maps and location based services to NAVIGON personal navigation devices (PNDs)

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NAVTEQ releases MENA map data for NAVIGON PNDs
By  Clayton Vallabhan Published  December 29, 2010

NAVTEQ, provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising is supplying NAVIGON with map data for nine Middle East and North Africa (MENA) countries, along with a range of content for its launch in the region of a new range of personal navigation devices (PNDs).

NAVTEQ has weaved country specific nuances and details into its maps which aid in precise navigation.  According to NAVTEQ, in Jordan, the commonly used 1st to 8th Circle names for the central ‘jabal' junctions have been retained but they have also added the alternative official names where available. Changes have also been recently made to accommodate Saudi Arabia's evolving address system. People in the region use Points of Interest (POIs) rather than addresses to select a destination in a navigation system, NAVTEQ has increased the number of these familiar markers to nearly 380,000. 

In addition to Jordan and Saudi Arabia, countries offered with the NAVIGON PNDs include Bahrain, Kuwait, Lebanon, Oman, Qatar, UAE and Egypt.  NAVTEQ developed its map building in Egypt following the lifting of the government ban on GPS mobile phones and navigation systems.  It now offers coverage of the country's entire road network of around 75,000 kms.

"With top quality NAVTEQ maps on board, our devices offer an extensive POI database and guide drivers like a local," commented Stephan Balte, NAVIGON Country Manager MEA.  "When we developed our new products, we also took local requirements into consideration in order to provide navigation solutions that are customised to the challenges drivers face in the region."

Among many functions, several based on NAVTEQ content, users will find, ‘Active Lane Assistant' to guide drivers into the correct lane at complex junctions using voice and visual cues, ‘NAVIGON Last Mile and pedestrian navigation' which includes ‘on foot' details such as walkways, bridges, tunnels, road crossing and steps. Also available is ‘Speed Assistant' which gives audio-visual warnings on speed limits and upcoming potential hazards such as sharp bends or steep hills, and ‘Reality View Pro' which offers 3D visuals designed to improve orientation in unfamiliar surroundings by displaying 3D city models and 3D landmarks with prominent structures such as monuments and key buildings.

The new devices also feature NAVIGON ‘MyRoutes' which analyses driving habits and offers up to three alternative routes; ‘Clever Parking' to find the best available options and  Bluetooth for handsfree phone calls via the navigation system.  Regional features include a ‘Mecca-Finder' providing prayer times based on the users position; Desert Navigation for off-road driving; plus an Arabic interface and voice guidance.

"The launch of these new PNDs in the region is the result of close co-operation between NAVIGON and NAVTEQ and a demonstration of both companies' commitment to this region," added Ghassan Freij, NAVTEQ General Manager MENA. "Our rapidly expanding presence throughout MENA enabled us to provide NAVIGON with high quality navigable maps and content as well as effective local business support to help identify and respond to new opportunities."

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