Sage Software delves into retail software

Sage and Ambit Keytech develop end-to-end software package for retailers

Tags: CRMSage Group Middle EastUnited Arab Emirates
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Sage Software delves into retail software Vikram Suri, managing director, Sage Software says their partnership with Ambit Keytech will help them achieve their goal of expansion in the Middle East.
By  Georgina Enzer Published  December 23, 2010

Sage Software, in association with its long-term partner Ambit Keytech, a provider of Enterprise Solutions and Technology Services, has developed an end-to-end software solution for the retail sector which also utilises social networking sites to build customer relations and track customer preferences.

A recent BMI report has predicted that the UAE's retail sales will continue to grow, from $20.44 billion in 2010 to $26.41 billion by 2014, according to Sage Software, this means that the demand for CRM solutions will continue to rise.

"We are very proud of the strategic partnership we have with Sage Software. Through the years, Ambit Keytech and Sage have been at the forefront of developing and launching prime customer service oriented software that aims to keep businesses at the top of their game. With Sage CRM you can improve the quality of sales and service at every touch point, including in-store sales, telephone, fax, internet, mobile and social media," said Jenit Ramaiya, director, Ambit Keytech.

"Moreover, you can deliver the highly personalised attention that customers demand today. As a result, you can increase sales, profit margins, and customer loyalty while controlling costs like never before. Sage's wide range of customer focused solutions leave companies with a sense of satisfaction and the advantage of growth in terms of profit and customer base," Ramaiya added.

Sage said that its ongoing partnership with Ambit Keytech will address the growing demand for customer service solutions in the region's retail sector.

"Sage Software values the importance of its partners and the role they play in helping you meet your customer's demands and requirements. Our eight year partnership with Ambit Keytech not only reflects our commitment to develop better customer focused products and services but also brings us one step closer to our goal of providing ultimate customer satisfaction and our vision to expand our presence in the UAE and the rest of the Middle East region," said Vikram Suri, managing director, Sage Software.

According to Sage, the UAE is expected to spend over $580 million on computer software and solutions in 2010.

The company currently controls approximately 30% of the total UAE CRM software market share after evolving from selling desktop accounting packages to complete ERP and CRM solutions.

Sage is aiming to expand its reach within the local UAE market. Ambit Keytech currently offers Sage packages in various industries across the UAE including the finance sector, hospitality, manufacturing and real estate.

2973 days ago

A good article. I would like to add another viewpoint on that topic. When you consider what you are buying, these points are valid. Although, when you consider from who you are buying, one must take into consideration the nature of that company. Unlike the purchase of personal software product “off the shelf,” the success of implementing and maintaining mission critical product has a direct relationship with the company from whom you purchased that product. With respect to Sage, you are investing in mission critical product that is managed by an acquisition company; not a high-tech company. They do not innovate nor create the fantastic products in their portfolio. These are the accomplishments of people who had a gift and passion for that industry or technology. Sage only purchased these accomplishments and markets themselves as the inventor and industry expert. The danger in such an investment is that a holding company (Sage) is structured not for innovation and service; rather, their business plan is focused on cost-based accounting and revenue from support and maintenance fees. You will discover that service fees will continue to increase while product evolution will stagnate when compared to the original company whom they purchased or infiltrated—I used the word infiltrated because some of their acquisitions are hostile. Having worked eighteen years for a company who was purchased by sage, I can objectively report on their handling of finance, customers, and employees. Without getting into specifics, the overall recipe for a Sage acquisition is a drastic rebalancing of accounting that subjectively cuts expenses and increases service fees. Behind the scenes, those increased customer fees are met with a downgrade in product quality and commitment to the legacy customer base: Product development and product management budgets are severely reduced, while marketing and sales budgets are boosted; customer support is outsourced or higher-paid industry support specialist are replaced by entry level support reps who need only read knowledgebase articles; and most if not all professional consulting services are omitted or outsourced to third-party entities. In a nutshell, sage spends a good deal of their budget selling a great image and taking credit for creating that product. Yet in reality, it is a false image with a long term goal to build a profitable portfolio for future sale. In that context, a company who considers the purchase of Sage product must anticipate the risks associated with such a relationship: increasing service fees, a reduction in the quality of service, and less predictable changes associated with the roll-over of companies who will govern your mission critical product when the Sage portfolio is sold.

2984 days ago
Vinod Mehra Edited by

growth from USD 20.4 to USD 26.4B in 4 years period is phenomenal. Good luck

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