Apple may be mapping its own way

Company is looking for new hires with experience developing navigation software

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Apple may be mapping its own way Apple may be launching its own range of navigation software. The company is currently advertising for new hires with navigation software experience. (Getty Images)
By  Georgina Enzer Published  December 20, 2010

Apple may be delving into mapping and navigation software, according to PC World

The online magazine says that several job listings on Apple's website are looking for developers for the iOS team who have experience developing navigation software.

The listings say that the new hires will "seize this ground floor opportunity to help us build the world's best hosted platforms at massive scale," at the Santa Clara Valley offices to help "deliver the next generation of Apple products".

The job listings also state that applicants must have over three years software development experience and it is a plus if applicants have "deep knowledge of Computational Geometry or Graph Theory".

The default Maps app on the iPhone has been Google Maps since the phones release in 2007. With the success of  Google's own Android phone operating system, it may now make sense for Apple to develop its own software and minimise its reliance on Google.

Apple bought mapping software company Poly9 in July 2010 and Placebase in July 2009, hinting that they have been planning their own mapping software for some time.

In November 2009, Apple also posted a job for someone that could help "take Maps to the next level, rethink how users use Maps and change the way people find things," according to PC World.

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