Cisco, Ericsson, Fujitsu get Greenpeace approval

Miscosoft, SAP in the doghouse as total points fall on the Cool IT Leaderboard

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Cisco, Ericsson, Fujitsu get Greenpeace approval Greenpeace has revealed the top eco-friendly IT companies of 2010. Cisco is leading the pack. (Shutterstock)
By  Georgina Enzer Published  December 9, 2010

Greenpeace has released its Cool IT Leaderboard for 2010, listing the IT companies that have contributed the most to combating global warming, with Cisco, Ericsson and Fujitsu leading the eco-pack.

The Cool IT Leaderboard ranks companies in the IT sector, based on their development of technology solutions that can help cut greenhouse gas emissions, commitment to reduce their own emissions, and political advocacy on climate and energy policies. Greenpeace is lobbying the IT industry to take the lead on efforts to stop climate change, as it believes the industry has the innovative spirit, technological know-how, and political influence to drive ‘clean' energy efforts.

According to the report, Cisco's top spot is due to points earned for its recognition of the opportunity to make IT climate solutions a more core part of business strategy. Cisco is 13 green points ahead of nearest rival Ericsson.

Google has also scooted up the leaderboard and the company, with support from Cisco and HP, helped to stop California's Proposition 23 ballot measure. This was an attempt by oil interests to derail the state's global warming law, known as the California Global Warming Solutions Act.

"The most forward looking IT companies scored higher because they recognise that they will gain from a low carbon world," said Greenpeace energy policy analyst Gary Cook. "The sector is happy to talk about its potential to lower carbon emissions by 15% by 2020, but thus far, IT companies are still taking an incremental approach instead of providing transformative solutions at the scale and speed for which they are known. The corporate sector, and particularly IT, must work today, not tomorrow, to change the status quo and intervene at important junctures to speak up for strong climate and energy policy."

Other notable achievements made by IT companies, according to the report are that Sony Europe joined Google to support the European Union's attempt to establish a target of 30% greenhouse gas emissions reduction by 2020.

Microsoft, Intel, and IBM are in the Greenpeace doghouse for opposing the greenhouse gas emission reduction drive by the EU.

Fujitsu, third place on the leaderboard, got its green credentials boosted for its presentation of twelve climate and clean energy policy recommendations to the Japanese government, while the rest of the Japanese IT companies remained silent.

The Japanese government is currently considering a law to reduce greenhouse gas emission 25% below 1990 levels by 2020.

However, Greenpeace scored the company two out of ten for political advocacy saying that it: "presented few examples of relevant political speech and needs to move beyond general presentations on the benefits of IT, increasing support for specific policy priorities at an executive level of the company".

According to the report, Ericsson continued to advance in measurement of IT's carbon footprint and metrics for the reductions potential of IT energy solutions.

Ericsson scored very high for transparency and methodology for its public metrics, but scored a mere two out of five for not committing to absolute GHG emission reductions. The company and instead has a relative goal of 40% reductions of CO2 emissions per subscriber by 2013 (2008 baseline).

Microsoft and SAP were the only IT companies, out of the 17 included in the report, whose points actually declined from last year. Microsoft fell two points from 31 to 29 and SAP dropped 22 to 21.

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