HP ups its green credentials
Company is recycling 10,000 DVD RWs after faults in batch
Hewlett-Packard (HP) Middle East is partnering with EnviroServe to recycle 10,000 DVD RWs from a batch where several were proven to be faulty.
EnviroServe is a pollution prevention and environmental protection company , which operates as a Public Private Partnership with the United Arab Emirates Federal Environment Agency (FEA). The company is focused on the safe, green disposal of waste, including IT waste.
"HP takes product quality very seriously that is why we would rather recycle a batch of 10,000 DVD RWs in which some units were found faulty, than risk selling poor quality products. We are a brand that holds consumer satisfaction as top priority. Rather than contributing to the accumulating waste problem in the Middle East, HP cares about the environment and has partnered with EnviroServe to recycle all defective materials in a safe and responsible way," said Salim Ziade, general manager, HP Middle East.
HP has also introduced recycling programs for printer supplies and computer hardware as part of its green initiative here in the Middle East. According to HP, its goal is to reduce the company's worldwide energy footprint, particularly for HP facilities and data centres.
Stuart Fleming, CEO of Enviroserve said: "The recycling of this first batch is the first step towards a more sustainable scheme for HP in the Middle East. HP worldwide is among the most dynamic companies when it comes to greener technologies. It also actively supports the improvements to the revised EU RoHS Directive and has brought many PVC and BFR-free products on the market."