Dubai Municipality and ECAT to support Panasonic's green efforts

Municipality and research body to work with Panasonic on Eco Ideas Declaration

Tags: Dubai MunicipalityGreenPanasonic CorporationPanasonic Marketing Middle EastUnited Arab Emirates
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Dubai Municipality and ECAT to support Panasonic's green efforts (l-r): Dubai Municipality’s Director General, Hussain Lootah, and Panasonic Marketing Middle East’s General Manager of Corporate Planning, Hiroki Katoh.
By  Mark Sutton Published  December 8, 2010

Panasonic has announced that it will work with Dubai Municipality and the Environmental Centre for Arab Towns (ECAT) to promote eco-awareness in the Arab world.

The three have pledged to work together on projects to raise awareness around ecological issues, and to increase the uptake of greener lifestyles. The announcement is part of Panasonic's Eco Ideas Declaration, announced at Gitex in October, a global program to educate customers, increase sales of its ‘Superior Green Products,' and reduce its own environmental impact.

Panasonic previously announced a range of programs around the declaration, which include scholarships for degree students in environmental science at Abu Dhabi University; a program video with the Kid Witness News (KWN) video-education program in more than 20 schools in the UAE; an ‘Eco Picture Diary Contest' for children; an Earth Lunch Hour where Panasonic employees will be fed an organic meal, prepared using energy efficient cooking methods; and green education activities at its showrooms around the region.

The company has also committed to cut CO2 emissions by 15% in its regional facility by March 2013, and to gain LEEDS (Gold) and ISO 14001 certifications by 2012.

The company is also looking to double sales of its Superior Green Products range, which the company says are internally certified by Panasonic as having achieved the industry's top environmental performance in terms of energy saving, effective utilization of resources and the management of chemical substances.

Panasonic currently rates 6th place on Greenpeace's Guide to Greener Electronics, with a score of 5.1 out of ten. The environmental campaign group has noted the company's commitment to energy efficient products that do not use harmful chemicals, but is critical of its performance on e-waste and recycling.

"Panasonic is committed to conserving the environment. As a global leader in the electronics industry, it is our duty to ensure a sustainable future. We strive to work closely and support all eco initiatives of eCAT and Dubai Municipality and provide them not just support, but our know-how and industry expertise to assist in their goal to achieve and maintain a safe, healthy and sustainable city environment across the Arab world," commented Seiji Koyanagi, managing director of Panasonic Marketing Middle East.

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