Kaspersky leading UAE consumer security software sales says IDC

IDC study shows Kaspersky Lab number one in UAE, second in Egypt and KSA

Tags: EgyptIDC Middle East and AfricaKaspersky LabPakistanSaudi ArabiaUnited Arab Emirates
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Kaspersky leading UAE consumer security software sales says IDC Kaspersky's partner network has helped it gain market share, says Kondakov.
By  Mark Sutton Published  December 7, 2010

Kaspersky Lab has taken the lead in the anti-malware software market in the UAE and Pakistan, according to a report from IDC.

The security software vendor, which only began operations in the Middle East in 2008, now has 37% market share by value, and 38% market share by volume, in the UAE, IDC says. The report also said that Kaspersky has a lead of 11% by value and 6% by volume over the second most popular vendor. The vendor also holds the number two slot in retail in both Egypt and Saudi Arabia.

The majority of Kaspersky's sales were to end users through retail outlets. The study by IDC comprised of interviews with leading vendors and distributors in the region, followed by an end user study conducted in three countries covering hypermarkets, electronics stores and IT specialty stores.

Sales through hypermarkets make up half of AMS sales in the UAE, while electronics stores account for 25% of sales.

Garry Kondakov, managing director for Kasperky for EEMEA said that Kaspersky had acquired thought leadership as well as market share.

"We strongly believe we are number one in terms of technologies we bring to protect our customers," he said. "Our brand recognition has started to be very high, and when you think about our brand, you will also think about our expert position. We are the experts in our specific industry, and Eugene Kaspersky is a very recognizable person in the industry."

Kaspersky now intends to continue to grow its market share, through the launch of a revised partner program, appointment of new indirect partners and increased brand awareness efforts.

The company is planning to launch the third version of its local partner program soon, which will offer more value add and support to partners, and to expand its channel.

Tarek Kuzbari, managing director for Kaspersky Lab Middle East told ITP.net: "Although we became number one in market share, we see there is huge room for improvement for us here in the region. Within the last two years the partner program has tremendously uplifted our sales, and right now we are going to release the third version of our partner program where we are going to provide more value for our partners. We are looking more at customers and retention rates, providing additional value for our customers, positioning and making the product more available. There is still lots of work we can do."

Kaspersky also intends to increase its focus on corporate customers, which currently accounts for around 30% of the company's business in the region.

"If we look to the corporate products, the corporate business, we are working to get good market share," said Kuzbari. "The market size for the corporate sector is very big, and it really needs long term investment. Moving consumer customers is much easier than moving corporate customers, and for corporate customers we will need to show them why we are different, in order to grow."

The IDC study showed that UAE retail market for AMS was worth around $6 million in 2009, with an estimated 900,000 units sold; while 600,000 units shipped in Saudi Arabia, for $4 million, and Egypt's market was valued at around $1.5 million.

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