New gulf managing director for Avaya

Mohammed Areff joins from NCR to take on Gulf lead for Avaya

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New gulf managing director for Avaya Areff joins Avaya from NCR, where he held several leadership roles in sales, operations and services in the Gulf and across the Middle East Africa Emerging Markets.
By  Mark Sutton Published  December 1, 2010

Avaya has announced the appointment of Mohammed Areff as managing director for its operations in the Gulf region.

Areff, previously with NCR Corporation, will replace Avaya veteran Roger El Tawil, who is leaving the company to join his family's business.

In the new role, Areff will work to build on Avaya's presence in the region, and to capitalize on the company's strong growth so far.

"Mohammed Areff is ideally positioned to capitalize on the momentum created by Roger, and will help us drive and deliver more customer value and respond to the current evolution in real-time business communications and customer service.  His expertise and understanding of the Middle East's business needs will enable Avaya to further benefit customers from a strategic and cost perspective as we solidify our regional enterprise communications business," said Nidal Abou-Ltaif, Area Vice President - Emerging Markets, Avaya.

"We also recognise the achievements of Roger El-Tawil, who has been instrumental in driving Avaya's go-to-market strategy in the region - his focus and hard work at Avaya over the last several years have benefited our customers and channel partners tremendously," he added.

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