Mantrac Egypt becomes a HP distributor again

Wholesaler lands new contract two years after last agreement was terminated

Tags: EgyptHPMantrac Group
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Mantrac Egypt becomes a HP distributor again Ismail Abdel Aziz believes the deal with HP will have a positive impact on Mantrac’s balance sheet. (ITP Images)
By  Andrew Seymour Published  November 28, 2010

Egyptian broadliner Mantrac has patched up its differences with HP by signing an agreement to begin distributing the vendor's computing and storage products again.

Mantrac served as an HP distributor between 1999 and 2008 but its contract was terminated two years ago when it is believed the pair had a disagreement over sales targets.

A short statement on Mantrac's website reads: "HP products: back on track -Mantrac ITD has regained HP brand again after a short break-up".

Ismail Abdel Aziz, business development manager at its Gulf distribution business arm Unatrac, confirmed the relationship had been reignited.

"We were in a negotiation process with them and finally signed for ISS server products and Personal Systems Group (PDG) products from the beginning of November," he said. "Resigning with HP is very important for us in terms of increasing our revenue and profit."

It is understood that before Mantrac lost its HP rights two years ago, the vendor had accounted for between 35% and 40% of its business in Egypt.

Mantrac is one of the largest IT distributors in Egypt, offering products from brands such as Acer, APC-MGE, Dell, Eaton, Fortinet, IBM and Microsoft.

The company is currently undergoing a brand transformation exercise that will eventually see all its regional IT distribution operations renamed Delta Distribution to differentiate itself from other parts of the Mantrac Group.

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