Chris Moore returns to Trend Micro hotseat

Move coincides with enterprise push; Riverbed assures partners search for GM is underway

Tags: Riverbed Technology IncorporatedTrend Micro Middle EastUnited Arab Emirates
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Chris Moore returns to Trend Micro hotseat Chris Moore has made growing Trend Micro’s enterprise business a major priority since rejoining the software vendor from Riverbed.
By  Andrew Seymour Published  November 25, 2010

Chris Moore, who left Trend Micro in September to run Riverbed's Middle East business, has made a shock return to the security software vendor to take up the regional GM post he held before his departure.

Moore is now back overseeing Trend's Middle East operations from its Dubai HQ after spending just five weeks at WAN optimisation specialist Riverbed.

He said the reason for his exit was a "personal and career decision" and added: "[Riverbed] is a superb business, superb product, superb company, but it just wasn't right for me."

Moore's return to Trend is set to coincide with a major sales push in the enterprise sector as the company seeks to expand its regional footprint in the commercial space.

"Trend actually has a very significant enterprise customer base here," explained Moore. "When I first came here two years ago, the dominant piece of the business was the enterprise so we put a lot of effort into building the SMB business, which is working very well now. And the next step is just to push up a bit harder into the larger enterprise customers and try and put together the right sort of technology and support solutions that really get them interested in Trend again."

Riverbed, meanwhile, has moved to assure channel partners it is working hard behind the scenes to find a new regional director to run its Middle East operations. Mark Lewis, senior director of marketing and alliances EMEA, says the vendor has set itself an "aggressive" target of getting a successor in place by the time its new financial year starts in January.

He also said the regional GM vacancy had been advanced beyond other posts it is currently recruiting for due to its importance.

"It goes without saying that we are going to be appointing and announcing a new regional director in due course, but we are carefully selecting," said Lewis. "We are fairly advanced in selecting somebody is about all I can say at the moment, but it will be somebody who knows the region, who has lived in the region for many years, knows the partners, knows the relationships and understands the culture of the region."

Riverbed opened an office in Dubai two years ago and has now built its local team up to around 10 people. Its distribution partners include Aptec and FVC.

Lewis denied that losing a new GM after such a short period had set the business back, but acknowledged that the episode might have created some anxiety in the market.

"I do understand there maybe some concerns by some people at the moment, particularly the newer partners. The established partners that we have been working with for a while and are working on deals totally understand and are fully supporting us, so it has not set the business back. It is just a mere blip, which is unfortunate. Often it is not what goes wrong that defines a company, but how a company responds when things go wrong."

Commenting directly on Moore's departure, Lewis said: "Chris is very professional, very intelligent, and he would have been a great asset to the company, but for his own personal reasons he decided that he wanted to move back to where he had come from. It was a company he knew and there were reasons why he joined them rather than why he left Riverbed."

2572 days ago
david knowles

Hmm. If you leave a company you never go back. Sounds to me he was out of his depth and wanted to go back to his comfort zone.

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