Microsoft Gulf boss taking a close look at channel set-up

Samer Abu Ltaif admits software vendor needs to evolve regional partner ecosystem

Tags: Microsoft GulfUnited Arab Emirates
  • E-Mail
Microsoft Gulf boss taking a close look at channel set-up Samer Abu Ltaif intends to seek feedback from partners on ideas he has to help the channel take advantage of technology opportunities that Microsoft sees in the market. (ITP Images)
By  Andrew Seymour Published  November 24, 2010

Microsoft Gulf's new general manager has vowed to review the vendor's "value proposition" for the channel following his recent elevation to the post.

Samer Abu Ltaif, who officially began his new role last month after Charbel Fakhoury moved to an Istanbul-based position inside the company, says that getting to grips with the requirements of partners is at the top of his agenda.

"One priority is looking at how we develop the partner ecosystem going forward, knowing all the [industry] changes that are happening around us. How do we increase our value proposition to our partners? I know they have issues, they have concerns and they see opportunities," he said.

Microsoft is renowned for running one of the most compelling partner programmes in the industry and its channel initiatives continue to be well-received locally, according to Abu Ltaif.

However, he acknowledges the importance of ensuring Microsoft remains fully engaged with the partner ecosystem in order to take it to the "next level".

"I am a strong believer in that what worked for us in the past is not necessarily what will work one hundred percent for us and our partners in the future," said Abu Ltaif. "I need to take the feedback that we keep receiving from them and try to summarise what it means in terms of their alignment with Microsoft, their readiness in respect of the training and education we have planned, and their profitability when they are doing business with Microsoft."

Abu Ltaif is fortunate to already possess a comprehensive understanding of what makes partners tick having gained a valuable insight into channel dynamics in his last role. Prior to becoming general manager, he served as the regional director for Microsoft's enterprise and partner group in the Middle East and Africa.

Abu Ltaif claims to have a number of ideas that he believes can take the partner ecosystem forward, but says he does not intend to formally propose such solutions until he has had a chance to gain more input from key partners.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code