Yahoo! unmasks Yahoo! Maktoob

Website provides locally relevant customisable content to users in Arabic and English

Tags: CustomisationEntertainmentUnited Arab EmiratesYahoo! Incorporated
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Yahoo! unmasks Yahoo! Maktoob Yahoo! has revealed its Yahoo! Maktoob, a customisable locally relevant website available in both Arabic and English.
By  Georgina Enzer Published  November 22, 2010

Yahoo! Middle East has unveiled Yahoo! Maktoob, the new Arabic and English website that allows users to customise their page and add website feeds, applications and content from both Yahoo! and across the web.

According to Yahoo!, around 32 million Yahoo! Maktoob users can now also access their personal, locally relevant page from any device.

"Internet usage in the Middle East has grown more than 1000% since the year 2000 and shows little sign of slowing. With the launch of our new Arabic and English homepage we aim to provide the millions of internet users in the Arab world with personally relevant content, making Yahoo! Maktoob the centre of their online lines by connecting them to the people and things that matter to them," said Rich Riley, SVP and Managing Director of Yahoo! EMEA.

The new site offers users popular applications, such as a Facebook feed, as well as a choice of applications that will connect to almost any site on the web. It also provides both local and global content for individual interests such as sport, news, music and fashion.

According to Yahoo!, the website provides a platform where users can access all the content they are interested in, as well as a way to connect with friends, colleagues and followers at the click of an icon. Users can also add a box which shows prayer timings for their city.

The page is designed with an intuitive edit tool, which makes the page simple for users to change.

"The new homepage is an opportunity for online users to have all their content personalised, tailor-made and adjusted to suit each individual's preferences. For example, if someone is an avid football fan and regularly reads about football within the Yahoo! Maktoob News and Sports section, the homepage will recognise these habits and will display the latest football relevant news the next time this person visits. If, for example, the online user then changes their browsing habits to only read information about basketball, the home page will recognise this and will start presenting basketball-relevant information," said Ahmed Nassef, Vice President and Managing Director of Yahoo! Middle East.  

For Arab countries outside the UAE, users who access the website for the first time will be redirected to maktoob.yahoo.com in Arabic. Users from within the UAE will be redirected to en-maktoob.yahoo.com in English from mid December.

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